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What Is The Development Of Sportswear?
Jun 28, 2018

What is the development of sportswear?


White Polyester T Shirt.jpgMany sporting countries in the world attach great importance to the study of sportswear. Clothing requirements are light, close-fitting, soft, and well-elastic, which is conducive to the sport's technical level. The style is elegant and generous. Sportswear in the Federal Republic of Germany, Japan, the United States, and other countries, Danish ice hockey clothing, mountaineering clothing in France and other countries, and Australian swimwear all have their own advantages and characteristics. In the past, there were very few factories specializing in the production of sportswear in China. The output was small and the variety was small. After the founding of the People's Republic of China, the production of sportswear developed rapidly. Now that China has been able to produce sportswear suitable for various sports, it can basically meet the needs of the domestic market in terms of output. The quality of sportswear produced in Shanghai, Tianjin, Qingdao and other places are all relatively good, and some have reached the world's advanced level. Some high-quality products have also been exported to many countries in the world.

It is necessary to focus on potential consumerism and to make the brand a place in the minds of consumers. It is related to the existing facts, unique and valuable. The charm of sportswear brands is that they can enjoy the benefits that many ordinary clothes do not have: Someone once said that “brand is the carrier of value”. With World Finance, BCG's analysis of the 10 most valuable American apparel brands, we can see that these well-known and successful sportswear brands have far higher book value than their market turnover.


In accordance with the development ladder of the clothing brand loyalty pyramid, sportswear brands must have loyal consumers, we must first allow consumers to regard this brand as loved ones, like friends.

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