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What Is The Middle And Old Aged Sportswear Market?
Jun 19, 2018

What is the middle and old aged sportswear market?


Bodybuilding Shirts.jpgThe national fitness is sports, and the sportswear market is commercial. The two do not seem to be related. In actual fact, there is a close connection between sports and business. At present, sports and commerce have become a pivotal industry in the Chinese business system. For example, the 1998 China Sporting Goods Expo in Fuzhou has become the third largest sporting goods expo in the world. Sports consumption has become an industry and current fashion. All these changes brought about by participating in fitness activities can reduce or eliminate the negative effects of old people's psychology of eliminating consumerism, such as being eliminated by history, being abandoned by society, and being lonely and dull. Reducing psychological repression will enable the elderly to re-establish a positive upward psychological response and enjoyment of life so that their lives, especially their spiritual life, will become fulfilled and joyful. Wearing comfortable and well-behaved sportswear can bring great convenience to fitness activities. Exercisers can avoid the anxiety that ordinary clothing is not suitable for sports activities, which in turn can promote their dedication to fitness activities.

Recent research shows that fitness activities help improve brain function. The brain produces a substance called acetylcholine, which can make people feel relaxed and happy. Therefore, whether they are teenagers or middle-aged and elderly people, they can participate in physical exercise for a long time to maintain the spirit of excitement, happy mood, physical comfort, and ultimately achieve healthy growth or longevity. This is why people pay more and more attention to physical exercise and increase the investment in sports consumption year by year. For the middle-aged and the elderly, in addition to these wonderful physical feelings, it is more important to participate in fitness activities and enable them to reintegrate into society, participate in society, and re-find their social status in the new social environment and new social groups. With social values, reshape your image and establish your own opportunities and occasions in the new group.


In addition to the functional features of sportswear, the production, style, color, and fabric of sportswear have played a role in the psychological impact and impact of the wearer on garments and colors. The simple, bright and colorful fabrics with high quality fabrics will also induce positive effects on the excitement and pleasure of the nervous system in middle-aged and older people, which in turn will stimulate the benign reactions of the entire body. Therefore, wearing the sportswear that one likes to wear will make the middle-aged and the elderly more radiant and youthful. It will also stimulate their enthusiasm for fitness activities and their active and active participation. A nation is made up of individual members. The health of a nation’s individual will naturally bring prosperity to the entire nation. Obviously, in many achievements in fitness activities, the important role of sportswear is absolutely not to be overlooked.

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