Crownway's Thought for Family Holiday Wear
Since 2005, Crownway has been crafting apparel for global brands, but we hold a soft spot for family holiday collections. We know Christmas is not only about decorations and gifts - it is the quiet, unscripted moments: sleepy morning snuggles in bed, playful selfies with the family dog, kids tracing the little holiday prints on their sleeves. This illustrated family pajama series grew from that idea. Instead of loud, saturated holiday patterns, we created a gentle, storybook-style print filled with tiny Christmas scenes. Soft base fabric, relaxed silhouettes, and sizing that stretches across grown-ups, little ones and your furry family member. This is holiday loungewear made to feel lived-in, natural, and yours.
How Crownway Builds Your Custom Pajama Collection
Custom Artwork & Print Development
Send your own drawing, mood board, or concept. Our design team adapts it into seamless all-over print for sublimation. We can adjust print scale, color palette, add your hidden brand logo inside the pattern.
Fabric Curating
Pick your base fabric: lightweight jersey, bamboo blend, brushed soft fleece, cotton knit. We test hand feel, pilling resistance, stretch and wash fastness before sampling. All fabric options can meet OEKO-TEX Standard 100 safety standards for kids and babies.
Silhouette & Fit Customization
Keep this crew neck set, or change styles: button-front sets, nightgowns, baby rompers, dog bandanas / dog pajamas. Adjust sleeve length, pant fit, cuff design, waistband width.
Branding Details
Private woven labels, printed size tags, custom hang tags, branded poly bags. We can hide your brand mark subtly inside the print, or make it a clear feature.
Meet The Print｜The Story Inside This Pattern
This is not a generic mass holiday print. Our in-house design team drew this whimsical Christmas scene by hand, packed with tiny festive details: little cabins, pine trees, gifts, hot cocoa and holiday treats scattered on a clean off-white base. The tone is soft, vintage, warm, and photogenic without feeling over-the-top. Perfect for families who love low-key, cozy Christmas aesthetics, and for boutique buyers who want a less common alternative to classic red plaid or dark green holiday styles. We can also rework this print entirely for you - swap illustrations, adjust the background color, change the theme to match your brand vision.
The Moments This Pajama Set Was Made For
This style shines in softer, slower holiday scenarios:
🌤 Christmas morning bed photos with the whole family and pet
📸 Lifestyle family portraits, neutral home studio shoots
🎁 Curated gift bundles for premium gift shops
🛍 Boutique seasonal collections that target minimalist, cottagecore holiday shoppers
✨ Brand holiday limited drops - great for Instagram, Pinterest social content
🏠 Slow family days: baking, reading holiday stories and lazy movie nights
Certifications & Compliance
Supporting Transparent Supplier Evaluation
SEDEX
SGS
ISO
OEKO
CE
BSCI